The new rules of marketing & PR how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley & Sons, Inc.,
c2013.
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| Edition: | 4th ed. |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10726747 |
| Item Description: | Includes index. |
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| Physical Description: | xxiii, 439 p. |