Developing advertising with qualitative market research

Main Author: Wardle, Judith.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: London ; Thousand Oaks, CA : Sage, 2002.
Series:Qualitative market research ; 6
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10256817
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245 1 0 |a Developing advertising with qualitative market research  |c Judith Wardle. 
260 |a London ;  |b Sage,  |c 2002.  |a Thousand Oaks, CA : 
300 |a xvi, 135 p. :  |b ill. 
490 0 |a Qualitative market research ;  |v 6 
504 |a Includes bibliographical references (p. [130]-132) and index. 
650 0 |a Advertising. 
650 0 |a Marketing research. 
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