Developing advertising with qualitative market research
| Main Author: | |
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| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
London ; Thousand Oaks, CA :
Sage,
2002.
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| Series: | Qualitative market research ;
6 |
| Subjects: | |
| Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10256817 |
| Physical Description: | xvi, 135 p. : ill. |
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| Bibliography: | Includes bibliographical references (p. [130]-132) and index. |