Table of Contents: Irrationality in health care

Main Author:	Hough, Douglas E.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013.
Subjects:	Medical economics > United States. Medical care > United States. Health behavior > United States. Economics > Psychological aspects.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10692203

Table of Contents:

What is behavioral economics
and why should we care?
Keeping what we have, even if we don't like it
Managing expectations and behavior
Understanding the stubbornly inconsistent patient
Understanding the stubbornly inconsistent consumer
Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient
Explaining the cumulative impact of physicians' decisions
Can we use the concepts of behavioral economics to transform health care?