Permission-based E-mail marketing that works!

Main Author: MacPherson, Kim.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Chicago, IL : Dearborn Trade, c2001.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10019941
Table of Contents:
  • E-mail as a promotional device
  • Reeling 'em in (acquiring in new customers that stay)
  • Creative pointers and tricks of the trade
  • Best E-mail retention practices
  • Back-end necessities and things to be mindful of.