Permission-based E-mail marketing that works!
Main Author: | |
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
Chicago, IL :
Dearborn Trade,
c2001.
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Subjects: | |
Online Access: | http://site.ebrary.com/lib/ucy/Doc?id=10019941 |
Table of Contents:
- E-mail as a promotional device
- Reeling 'em in (acquiring in new customers that stay)
- Creative pointers and tricks of the trade
- Best E-mail retention practices
- Back-end necessities and things to be mindful of.