Permission-based E-mail marketing that works!

Main Author: MacPherson, Kim.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Chicago, IL : Dearborn Trade, c2001.
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10019941
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100 1 |a MacPherson, Kim. 
245 1 0 |a Permission-based E-mail marketing that works!  |c Kim MacPherson. 
260 |a Chicago, IL :  |b Dearborn Trade,  |c c2001. 
300 |a xx, 261 p. :  |b ill. 
500 |a At head of title: Everything you need to know. 
504 |a Includes bibliographical references and index. 
505 0 |a E-mail as a promotional device -- Reeling 'em in (acquiring in new customers that stay) -- Creative pointers and tricks of the trade -- Best E-mail retention practices -- Back-end necessities and things to be mindful of. 
650 0 |a Telemarketing. 
650 0 |a Electronic mail messages. 
710 2 |a ebrary, Inc. 
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