Seeing spots a functional analysis of presidential television advertisements, 1952-1996 /

Main Author: Benoit, William L.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication,
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10005563
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100 1 |a Benoit, William L. 
245 1 0 |a Seeing spots  |b a functional analysis of presidential television advertisements, 1952-1996 /  |c William L. Benoit. 
260 |a Westport, Conn. :  |b Praeger,  |c 1999. 
300 |a xii, 238 p. :  |b ill. 
490 1 |a Praeger series in political communication,  |x 1062-5623 
504 |a Includes bibliographical references. 
650 0 |a Presidents  |x Election.  |z United States 
650 0 |a Advertising, Political  |z United States. 
650 0 |a Television in politics  |z United States. 
710 2 |a ebrary, Inc. 
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