Seeing spots a functional analysis of presidential television advertisements, 1952-1996 /

Main Author: Benoit, William L.
Corporate Author: ebrary, Inc.
Format: Book
Language:English
Published: Westport, Conn. : Praeger, 1999.
Series:Praeger series in political communication,
Subjects:
Online Access:http://site.ebrary.com/lib/ucy/Doc?id=10005563
Physical Description:xii, 238 p. : ill.
Bibliography:Includes bibliographical references.
ISSN:1062-5623