Table of Contents: Relational political marketing in party-centred democracies

Main Author:	Johansen, Helene P. M.
Corporate Author:	ebrary, Inc.
Format:	Book
Language:	English
Published:	Burlington, Vt. : Ashgate, 2012.
Subjects:	Public relations and politics. Political parties > Public relations. Advertising, Political. Communication in politics. Marketing > Political aspects.
Online Access:	http://site.ebrary.com/lib/ucy/Doc?id=10529445

Table of Contents:

Preface
Part I. Conceptual Whys and Contextual Wherefores: Some background and an introduction; Argument and theoretical ambitions; The contexts and some further clarifications
Part II. Understanding Markets and Marketing - Two Important Frameworks: The managerial perspective; The relational perspective; A comparison of the two
Part III. Political Marketing - Theorising Politics as 'Market': Contemporary political marketing - review and critique; A relational approach to party-centred politics; Some normative implications and a conclusion; Bibliography; Index.