Innovation management : strategies, concepts and tools for growth and profit /
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| Format: | Book |
| Language: | English |
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New Delhi ; Thousand Oaks :
Response Books,
2007.
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Table of Contents:
- The innovation imperative : why innovate?
- The innovation portfolio : what to innovate
- The innovation voices : how to innovate
- The innovative mind : who innovates
- Price- cost- value
- Hidden costs, hidden benefits
- Tradeoffs : optimizing and eliminating them
- Cost functions : 'survival of the fittest'
- People, knowledge and machines : in search of a free lunch
- Scale and scope : scaling markets of one
- Learning curves are made, not born
- Where is the money? markets, demand and customer intimacy
- Calculating risks : decision-making in an uncertain world
- Competing by collaborating.