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160328s2007 ii a b 001 0 eng |
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|a 9780761935278(pbk.)
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|a 0761935274(pbk.)
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|a CY-NiUCY
|b eng
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|a HD45.M296 2007
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|a Maital, Shlomo
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|a Innovation management :
|b strategies, concepts and tools for growth and profit /
|c Shlomo Maital, D.V.R. Seshadri.
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260 |
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|a New Delhi ;
|b Response Books,
|c 2007.
|a Thousand Oaks :
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300 |
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|a 491 p. :
|b ill. ;
|c 24 cm. +
|e 1 CD-ROM (4 3/4 in.)
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504 |
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|a Includes bibliographical references and index.
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505 |
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|a The innovation imperative : why innovate? -- The innovation portfolio : what to innovate -- The innovation voices : how to innovate -- The innovative mind : who innovates -- Price- cost- value -- Hidden costs, hidden benefits -- Tradeoffs : optimizing and eliminating them -- Cost functions : 'survival of the fittest' -- People, knowledge and machines : in search of a free lunch -- Scale and scope : scaling markets of one -- Learning curves are made, not born -- Where is the money? markets, demand and customer intimacy -- Calculating risks : decision-making in an uncertain world -- Competing by collaborating.
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650 |
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|a Technological innovations
|x Management
|x Case studies
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650 |
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|a Organizational change
|x Case studies
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700 |
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|a Seshadri, D. V. R.,
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952 |
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|a CY-NiOUC
|b 5a0450c46c5ad14ac1ec31c1
|c 998a
|d 945l
|e HD45.M296 2007
|t 2
|x m
|z Books
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