European marketing: readings and cases/

Main Author: Halliburton, Chris
Other Authors: Hunerberg, Reinhard
Format: Book
Language:English
Published: Wokingham, England ; Reading, Mass.: Addison-Wesley, 1993
Subjects:
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100 1 |a Halliburton, Chris 
245 1 0 |a European marketing:   |b readings and cases/  |c [edited] by Chris Halliburton, Reinhard Hunerberg 
260 |a Wokingham, England ;  |b Addison-Wesley,  |c 1993  |a Reading, Mass.: 
300 |a xxi, 489 p. :  |b ill. ;  |c 23 cm. 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing  |z Europe 
650 0 |a Marketing  |x Case studies  |z Europe 
700 1 |a Hunerberg, Reinhard 
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