European marketing: readings and cases/
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Wokingham, England ; Reading, Mass.:
Addison-Wesley,
1993
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| Subjects: |
| Physical Description: | xxi, 489 p. : ill. ; 23 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 020163189X |