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00905nam a2200229 a 4500 |
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20171111234417.0 |
| 008 |
990722s1996 cy da r 000 u eng d |
| 020 |
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|a 0201877430
|q hbk.
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| 040 |
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|a CY
|b University of Cyprus
|e AACR2
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| 050 |
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|a HD69.B7M328 1996
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| 100 |
1 |
|
|a Macrae, Chris
|
| 245 |
1 |
4 |
|a The brand chartering handbook:
|b how brand organizations learn "living scripts"/
|c Chris Macrae and co-workers of the world class branding network
|
| 260 |
|
|
|a [London]:
|b Economist Intelligence Unit ;
|c c1996
|a Harlow:
|b Addison-Wesley,
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| 300 |
|
|
|a xii, 413 p. :
|b ill. ;
|c 24 cm.
|
| 490 |
0 |
|
|a The EIU series
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 650 |
|
0 |
|a Brand name products
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| 650 |
|
0 |
|a New products
|
| 650 |
|
0 |
|a Organizational effectiveness
|
| 650 |
|
0 |
|a Product management
|
| 952 |
|
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|a CY-NiOUC
|b 5a044a466c5ad14ac1eb8005
|c 998a
|d 945l
|e HD69.B7M328 1996
|t 1
|x m
|z Books
|
