The brand chartering handbook: how brand organizations learn "living scripts"/
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
[London]: Harlow:
Economist Intelligence Unit ; Addison-Wesley,
c1996
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| Series: | The EIU series
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| Subjects: |
| Physical Description: | xii, 413 p. : ill. ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0201877430 |