Practical marketing research: an integrated global perspective/

Main Author: Holbert, Neil, 1931-
Other Authors: Speece, Mark W.
Format: Book
Language:English
Published: New York ; London: Prentice Hall, c1993
Subjects:
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245 1 0 |a Practical marketing research:   |b an integrated global perspective/  |c Neil Bruce Holbert, Mark W. Speece 
260 |a New York ;  |b Prentice Hall,  |c c1993  |a London: 
300 |a x, 302 p. ;  |c 24 cm. 
504 |a Includes bibliographical references and index. 
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700 1 |a Speece, Mark W. 
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