Description: Practical marketing research:

Main Author:	Holbert, Neil, 1931-
Other Authors:	Speece, Mark W.
Format:	Book
Language:	English
Published:	New York ; London: Prentice Hall, c1993
Subjects:	Marketing research

Physical Description:	x, 302 p. ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0131459546