Strategic business marketing/

Main Author: Chisnall, Peter Michael, 1925-
Format: Book
Language:English
Published: New York ; London: Prentice Hall, c1995
Edition:3rd ed.
Subjects:
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020 |a 0132033658  |q pbk. 
040 |a CY  |b University of Cyprus  |e AACR2 
050 |a HF5415.1263C45 1995 
100 1 |a Chisnall, Peter Michael,  |d 1925- 
245 1 0 |a Strategic business marketing/  |c Peter Chisnall 
250 |a 3rd ed. 
260 |a New York ;  |b Prentice Hall,  |c c1995  |a London: 
300 |a xi, 506 p. :  |b ill. ;  |c 24 cm. 
500 |a Rev. ed. of: Strategic industrial marketing. 2nd. c1989. 
504 |a Includes bibliographical refrences and index. 
650 0 |a Industrial marketing  |x Management 
650 0 |a Marketing  |x Planning 
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