Strategic business marketing/
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New York ; London:
Prentice Hall,
c1995
|
Edition: | 3rd ed. |
Subjects: |
Item Description: | Rev. ed. of: Strategic industrial marketing. 2nd. c1989. |
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Physical Description: | xi, 506 p. : ill. ; 24 cm. |
Bibliography: | Includes bibliographical refrences and index. |
ISBN: | 0132033658 |