AMA handbook for customer satisfaction: research, planning, and implementation/

Main Author: Dutka, Alan
Corporate Author: American Marketing Assosiation
Format: Book
Language:English
Published: Customer satisfaction Lincolnwood, Ill.: NTC Business Books, c1994
Subjects:
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020 |a 0844235865  |q pbk. 
040 |a CY  |b University of Cyprus  |e AACR2 
050 |a HF5415.3.D88 1994 
100 1 |a Dutka, Alan 
240 1 0 |a Handbook for customer satisfaction 
245 1 0 |a AMA handbook for customer satisfaction:   |b research, planning, and implementation/  |c Alan Dutka 
246 1 3 |a Handbook for customer satisfaction 
260 |a Customer satisfaction  |b NTC Business Books,  |c c1994  |a Lincolnwood, Ill.: 
300 |a viii, 231 p. ;  |c 24 cm. 
500 |a At head of title: American Marketing Association. 
504 |a Includes bibliographical references and index. 
650 0 |a Consumers  |x Research 
650 0 |a Consumer satisfaction  |x Research 
710 0 |a American Marketing Assosiation 
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