AMA handbook for customer satisfaction: research, planning, and implementation/
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Corporate Author: | |
Format: | Book |
Language: | English |
Published: |
Customer satisfaction Lincolnwood, Ill.:
NTC Business Books,
c1994
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Subjects: |
Item Description: | At head of title: American Marketing Association. |
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Physical Description: | viii, 231 p. ; 24 cm. |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 0844235865 |