AMA handbook for customer satisfaction: research, planning, and implementation/

Main Author: Dutka, Alan
Corporate Author: American Marketing Assosiation
Format: Book
Language:English
Published: Customer satisfaction Lincolnwood, Ill.: NTC Business Books, c1994
Subjects:
Item Description:At head of title: American Marketing Association.
Physical Description:viii, 231 p. ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0844235865