Contemporary marketing/

Main Author: Boone, Louis E.
Other Authors: Kurtz, David L.
Format: Book
Language:English
Published: Fort Worth: The Dryden Press: A Harcourt Brace Jovanovich College Publisher, c1992
Edition:7th ed.
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR2 
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100 1 |a Boone, Louis E. 
245 1 0 |a Contemporary marketing/  |c Louis E. Boone [and] David L. Kurtz 
250 |a 7th ed. 
260 |a Fort Worth:  |b The Dryden Press:  |c c1992  |b A Harcourt Brace Jovanovich College Publisher, 
300 |a xxvii, 683, [50] p. :  |b ill. ;  |c 28 cm. 
504 |a Includes bibliographical references and indexes. 
650 0 |a Marketing 
700 1 |a Kurtz, David L. 
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