Contemporary marketing/
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Fort Worth:
The Dryden Press: A Harcourt Brace Jovanovich College Publisher,
c1992
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| Edition: | 7th ed. |
| Subjects: |
| Physical Description: | xxvii, 683, [50] p. : ill. ; 28 cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0030753643 |