Description: The McDonaldization thesis:

Main Author:	Ritzer, George
Format:	Book
Language:	English
Published:	London: SAGE Publications, c1998
Subjects:	Franchises (Retail trade) Marketing Consumption (Economics) Retail trade > Social aspects Industrial management Industrial efficiency

Physical Description:	viii, 212 p. ; 24 cm.
Bibliography:	Includes bibliographical references (p. [192]-201) and indexes.
ISBN:	0761955402