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The McDonaldization thesis:
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The McDonaldization thesis: explorations and extensions/
Main Author:
Ritzer, George
Format:
Book
Language:
English
Published:
London:
SAGE Publications,
c1998
Subjects:
Franchises (Retail trade)
Marketing
Consumption (Economics)
Retail trade
>
Social aspects
Industrial management
Industrial efficiency
Holdings
Description
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Πανεπιστήμιο Κύπρου - Ανοιχτό Πανεπιστήμιο Κύπρου
HM131.R56 1998
1
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OPAC
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