Marketing management: analysis, planning, implementation, and control/

Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, NJ: Prentice Hall, c1997
Edition:9th ed.
Series:The Prentice-Hall international series in marketing
Subjects:
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245 1 0 |a Marketing management:   |b analysis, planning, implementation, and control/  |c Philip Kotler 
250 |a 9th ed. 
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300 |a 1 v. (various pagings) :  |b ill. (chiefly col.), maps ;  |c 27 cm. 
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504 |a Includes bibliographical references and indexes. 
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