Marketing management: analysis, planning, implementation, and control/

Main Author: Kotler, Philip
Format: Book
Language:English
Published: Upper Saddle River, NJ: Prentice Hall, c1997
Edition:9th ed.
Series:The Prentice-Hall international series in marketing
Subjects:
Physical Description:1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0132435101