Marketing management: analysis, planning, implementation, and control/
Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Upper Saddle River, NJ:
Prentice Hall,
c1997
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Edition: | 9th ed. |
Series: | The Prentice-Hall international series in marketing
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Subjects: |
Physical Description: | 1 v. (various pagings) : ill. (chiefly col.), maps ; 27 cm. |
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Bibliography: | Includes bibliographical references and indexes. |
ISBN: | 0132435101 |