Leveraging corporate responsibility: the stakeholder route to maximizing business and social value/
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
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Cambridge, UK ; New York:
Cambridge University Press,
2011
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Table of Contents:
- Machine generated contents note: List of figures; List of tables; List of exhibits; 1. The long and winding road to CR value; Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals; 3. How stakeholders respond to CR; Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear; 5. The psychological engine that drives CR reactions; 6. How context influences the process; Part III. Putting Insight into Action: 7. Co-creating CR strategy; 8. Communicating CR strategy; 9. Calibrating CR strategy; 10. Putting the framework to work; 11. Conclusion: the long and winding road revisited; Appendix: our research program