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| LEADER |
01555nam a2200229 a 4500 |
| 001 |
1636493 |
| 005 |
20171111234323.0 |
| 008 |
120820s2011 cy da r 000 u eng d |
| 020 |
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|a 9781107401525
|q pbk.
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| 020 |
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|a 1107401526
|q pbk.
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| 040 |
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|a CY
|b University of Cyprus
|e AACR-2
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| 050 |
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|a HD60.B485 2011
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| 100 |
1 |
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|a Bhattacharya, C. B.
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| 245 |
1 |
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|a Leveraging corporate responsibility:
|b the stakeholder route to maximizing business and social value/
|c C. B. Bhattacharya, Sankar Sen, Daniel Korschun
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| 260 |
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|a Cambridge, UK ;
|b Cambridge University Press,
|c 2011
|a New York:
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| 300 |
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|a xiii, 326 p. :
|b ill. ;
|c 23 cm.
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
1 |
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|a Machine generated contents note: List of figures; List of tables; List of exhibits; 1. The long and winding road to CR value; Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals; 3. How stakeholders respond to CR; Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear; 5. The psychological engine that drives CR reactions; 6. How context influences the process; Part III. Putting Insight into Action: 7. Co-creating CR strategy; 8. Communicating CR strategy; 9. Calibrating CR strategy; 10. Putting the framework to work; 11. Conclusion: the long and winding road revisited; Appendix: our research program
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| 650 |
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|a Social responsibility of business
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| 700 |
1 |
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|a Sen, Sankar,
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| 700 |
1 |
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|a Korschun, Daniel
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| 952 |
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|a CY-NiOUC
|b 5a043f606c5ad14ac1ea55a8
|c 998a
|d 945l
|e HD60.B485 2011
|t 2
|x m
|z Books
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