Winning at new products: accelerating the process from idea to launch/

Main Author: Cooper, Robert G.
Format: Book
Language:English
Published: Reading, Mass.: Addison-Wesley , c1993
Edition:2nd ed.
Subjects:
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245 1 0 |a Winning at new products:   |b accelerating the process from idea to launch/  |c Robert G. Cooper 
250 |a 2nd ed. 
260 |a Reading, Mass.:  |b Addison-Wesley ,  |c c1993 
300 |a xiii, 358 p. :  |b ill. ;  |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 |a New products 
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