Globalizing ideal beauty: how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century/
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| Format: | Book |
| Language: | English |
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New York:
Palgrave Macmillan,
2009
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Table of Contents:
- From suffrage to soap : Helen Lansdowne Resor and the women's editorial department
- "Good looks supremacy" : advertising an American ideal beauty
- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study
- Selling sex and science : Woodbury's facial soap case study
- J. Walter Thompson's international expansion and the ideology of civilization
- J. Walter Thompson's international advertisements : the universal appeal to beauty.