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01483nam a2200241 a 4500 |
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20171111234320.0 |
| 008 |
120430s2009 cy da r 000 u eng d |
| 020 |
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|a 9780230611740
|q hbk.
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| 020 |
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|a 0230611745
|q hbk.
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| 040 |
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|a CY
|b University of Cyprus
|e AACR-2
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| 050 |
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|a HF5805.S87 2009
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| 100 |
1 |
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|a Sutton, Denise H.
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| 245 |
1 |
0 |
|a Globalizing ideal beauty:
|b how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century/
|c Denise H. Sutton
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| 260 |
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|a New York:
|b Palgrave Macmillan,
|c 2009
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| 300 |
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|a xii, 210 p. :
|b ill. ;
|c 22 cm.
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| 504 |
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|a Includes bibliography (p. [189]-198) and index.
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| 505 |
0 |
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|a From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
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| 650 |
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0 |
|a Women in the advertising industry
|x History
|z United States
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| 650 |
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0 |
|a Women in advertising
|x History
|z United States
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| 650 |
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0 |
|a Beauty, Personal
|x History
|z United States
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| 650 |
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0 |
|a Advertising agencies
|x History
|z United States
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| 952 |
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|a CY-NiOUC
|b 5a043eb86c5ad14ac1ea4346
|c 998a
|d 945l
|e HF5805.S87 2009
|t 1
|x m
|z Books
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