Game-changing strategies how to create new market space in established industries by breaking the rules/

Main Author: Μαρκίδης, Κωνσταντίνος Κ.
Format: Book
Language:English
Published: San Francisco, CA: Jossey-Bass, c2008
Subjects:
Table of Contents:
  • When would established firms discover new business models?
  • Rethinking innovation in the big firm