Game-changing strategies how to create new market space in established industries by breaking the rules/

Main Author: Μαρκίδης, Κωνσταντίνος Κ.
Format: Book
Language:English
Published: San Francisco, CA: Jossey-Bass, c2008
Subjects:
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008 120119s2008 cy da r 000 u eng d
020 |q cloth  |z 0470276878  |q cloth 
040 |a CY  |b University of Cyprus  |e AACR-2  |z 9780470276877 
050 |a HD53.M364 2008 
100 1 |a Μαρκίδης, Κωνσταντίνος Κ. 
245 1 0 |a Game-changing strategies  |b how to create new market space in established industries by breaking the rules/  |c Constantinos C. Markides 
260 |a San Francisco, CA:  |b Jossey-Bass,  |c c2008 
300 |a xxv, 222 p. :  |b ill. ;  |c 24 CM. 
504 |a Includes bibliographical references (p. 205-210) and index. 
505 0 |a When would established firms discover new business models? 
505 0 |a Rethinking innovation in the big firm 
650 0 |a Creative ability in business 
650 0 |a Organizational change 
650 0 |a Corporations  |x Growth 
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