Strategic market planning: problems and analytical approaches/

Main Author: Abell, Derek F., 1938-
Other Authors: Hammond, John S.,
Format: Book
Language:English
Published: Englewood Cliffs, N.J.: Prentice-Hall, c1979
Subjects:
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020 |a 0138510490  |q pbk. 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.13.A24 1979 
100 1 |a Abell, Derek F.,  |d 1938- 
245 1 0 |a Strategic market planning:   |b problems and analytical approaches/  |c Derek F. Abell, John S. Hammond 
260 |a Englewood Cliffs, N.J.:  |b Prentice-Hall,  |c c1979 
300 |a xii, 527 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes bibliographical references and index. 
650 0 |a Marketing  |x Management 
650 0 |a Marketing management  |x Case studies 
700 1 |a Hammond, John S., 
952 |a CY-NiOUC  |b 5a043a886c5ad14ac1e9d11f  |c 998a  |d 945l  |e HF5415.13.A24 1979  |t 2  |x m  |z Books