Strategic market planning: problems and analytical approaches/

Main Author: Abell, Derek F., 1938-
Other Authors: Hammond, John S.,
Format: Book
Language:English
Published: Englewood Cliffs, N.J.: Prentice-Hall, c1979
Subjects:
Item Description:Includes bibliographical references and index.
Physical Description:xii, 527 p. : ill. ; 24 cm.
ISBN:0138510490