A preface to marketing management/
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, IL:
Irwin,
c1991
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| Edition: | 5th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references (p. [299]-310) and indexes. |
|---|---|
| Physical Description: | xii, 324 p. : ill. ; 24 cm. |
| ISBN: | 0256094454 |