Positioning: the battle for your mind/

Main Author: Ries, Al
Other Authors: Trout, Jack
Format: Book
Language:English
Published: New York: McGraw-Hill, c1986
Edition:1st ed., rev.
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR-2 
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100 1 |a Ries, Al 
245 1 0 |a Positioning:   |b the battle for your mind/  |c by Al Ries and Jack Trout 
250 |a 1st ed., rev. 
260 |a New York:  |b McGraw-Hill,  |c c1986 
300 |a x, 213 p. ;  |c 21 cm. 
500 |a Includes index. 
650 0 |a Positioning (Advertising) 
700 1 |a Trout, Jack 
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