Services marketing/

Main Author: Lovelock, Christopher H.
Format: Book
Language:English
Published: Englewood Cliffs, N.J.: Prentice Hall, c1991
Edition:2nd ed.
Series:The Prentice-Hall series in marketing
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR-2 
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100 1 |a Lovelock, Christopher H. 
245 1 0 |a Services marketing/  |c Christopher H. Lovelock 
250 |a 2nd ed. 
260 |a Englewood Cliffs, N.J.:  |b Prentice Hall,  |c c1991 
300 |a xvi, 526 p. :  |b ill. ;  |c 24 cm. 
490 0 |a The Prentice-Hall series in marketing 
500 |a Includes bibliographical references (p. 517-518) and index. 
650 0 |a Professions  |x Marketing 
650 0 |a Service industries  |x Marketing 
650 0 |a Services marketing 
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