Lovelock, C. H. (1991). Services marketing (2nd ed.). Englewood Cliffs, N.J.: Prentice Hall.
Chicago Style CitationLovelock, Christopher H. Services Marketing. 2nd ed. Englewood Cliffs, N.J.: Prentice Hall, 1991.
MLA CitationLovelock, Christopher H. Services Marketing. 2nd ed. Englewood Cliffs, N.J.: Prentice Hall, 1991.
Warning: These citations may not always be 100% accurate.