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921015s1984 cy da er 000 u eng d |
020 |
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|a 0070391912
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040 |
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|a CY
|b University of Cyprus
|e AACR-2
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050 |
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|a HF5415.L936 1984
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100 |
1 |
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|a Lynch, Richard L.
|
245 |
1 |
0 |
|a Introduction to marketing/
|c Richard L. Lynch, Herbert L. Ross, Ralph D. Wray
|
260 |
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|a New York:
|b Gregg Division, McGraw-Hill,
|c c1984
|
300 |
|
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|a xii, 560 p. :
|b ill. ;
|c 24 cm.
|
490 |
0 |
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|a The Gregg/McGraw-Hill marketing series
|
504 |
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|a Includes bibliographical references and index.
|
650 |
|
0 |
|a Marketing
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700 |
1 |
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|a Ross, Herbert L.,
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700 |
1 |
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|a Wray, Ralph D.
|
952 |
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|a CY-NiOUC
|b 5a04388f6c5ad14ac1e99b73
|c 998a
|d 945l
|e HF5415 L936 1983
|t 2
|x m
|z Books
|