Introduction to marketing/

Main Author: Lynch, Richard L.
Other Authors: Ross, Herbert L.,, Wray, Ralph D.
Format: Book
Language:English
Published: New York: Gregg Division, McGraw-Hill, c1984
Series:The Gregg/McGraw-Hill marketing series
Subjects:
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008 921015s1984 cy da er 000 u eng d
020 |a 0070391912 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.L936 1984 
100 1 |a Lynch, Richard L. 
245 1 0 |a Introduction to marketing/  |c Richard L. Lynch, Herbert L. Ross, Ralph D. Wray 
260 |a New York:  |b Gregg Division, McGraw-Hill,  |c c1984 
300 |a xii, 560 p. :  |b ill. ;  |c 24 cm. 
490 0 |a The Gregg/McGraw-Hill marketing series 
504 |a Includes bibliographical references and index. 
650 0 |a Marketing 
700 1 |a Ross, Herbert L., 
700 1 |a Wray, Ralph D. 
952 |a CY-NiOUC  |b 5a04388f6c5ad14ac1e99b73  |c 998a  |d 945l  |e HF5415 L936 1983  |t 2  |x m  |z Books