Introduction to marketing/
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York:
Gregg Division, McGraw-Hill,
c1984
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| Series: | The Gregg/McGraw-Hill marketing series
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| Subjects: |
| Physical Description: | xii, 560 p. : ill. ; 24 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0070391912 |