Marketing management: strategies and programs/

Main Author: Guiltinan, Joseph P.
Other Authors: Paul, Gordon W.
Format: Book
Language:English
Published: New York: McGraw-Hill, c1988
Edition:3rd ed.
Series:McGraw-Hill series in marketing
Subjects:
Item Description:Includes bibliographies and index.
Physical Description:xvi, 427 p. : ill. (some col.) ; 25 cm.
ISBN:0070489297: