Marketing management: strategies and programs/
Main Author: | |
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Other Authors: | |
Format: | Book |
Language: | English |
Published: |
New York:
McGraw-Hill,
c1988
|
Edition: | 3rd ed. |
Series: | McGraw-Hill series in marketing
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Subjects: |
Item Description: | Includes bibliographies and index. |
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Physical Description: | xvi, 427 p. : ill. (some col.) ; 25 cm. |
ISBN: | 0070489297: |