Marketing management/

Main Author: Cravens, David W.
Other Authors: Hills, Gerald E., Woodruff, Robert B.
Format: Book
Language:English
Published: Homewood, Ill.: Irwin, 1987
Series:The Irwin series in marketing
Subjects:
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008 930720s1987 cy da er 000 u eng d
020 |a 0256055475 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.13.C684 1987 
100 1 |a Cravens, David W. 
245 1 0 |a Marketing management/  |c David W. Cravens, Gerald E. Hills, Robert B. Woodruff 
260 |a Homewood, Ill.:  |b Irwin,  |c 1987 
300 |a xx, 714 p. :  |b ill. ;  |c 25 cm. 
490 0 |a The Irwin series in marketing 
500 |a Includes bibliographies and index. 
650 0 |a Marketing  |x Management 
700 1 |a Hills, Gerald E. 
700 1 |a Woodruff, Robert B. 
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