Marketing management/
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Homewood, Ill.:
Irwin,
1987
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| Series: | The Irwin series in marketing
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| Subjects: |
| Item Description: | Includes bibliographies and index. |
|---|---|
| Physical Description: | xx, 714 p. : ill. ; 25 cm. |
| ISBN: | 0256055475 |