Marketing management/

Main Author: Park, C. Whan
Other Authors: Zaltman, Gerald
Format: Book
Language:English
Published: Chicago: Dryden Press, c1987
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.13.P335 1987 
100 1 |a Park, C. Whan 
245 1 0 |a Marketing management/  |c C. Whan Park, Gerald Zaltman 
260 |a Chicago:  |b Dryden Press,  |c c1987 
300 |a xvi, 656 p., [8] p. of plates :  |b ill. (some col.) ;  |c 24 cm. 
500 |a Includes bibliographical references and indexes. 
650 0 |a Marketing  |x Management 
700 1 |a Zaltman, Gerald 
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