Cover Image

Marketing management/

Main Author: Park, C. Whan
Other Authors: Zaltman, Gerald
Format: Book
Language:English
Published: Chicago: Dryden Press, c1987
Subjects:
Marketing > Management
Item Description:Includes bibliographical references and indexes.
Physical Description:xvi, 656 p., [8] p. of plates : ill. (some col.) ; 24 cm.
ISBN:003022022x

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