Market response models: econometric and time series analysis/

Main Author: Hanssens, Dominique M.
Other Authors: Parsons, Leonard J., Schultz, Randall L.
Format: Book
Language:English
Published: Boston: Kluwer Academic Publishers, c1990
Series:International series in quantitative marketing
Subjects:
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008 940713s1990 cy da er 000 u eng d
020 |a 079239013X 
040 |a CY  |b University of Cyprus  |e AACR-2 
050 |a HF5415.3.H36 1990 
100 1 |a Hanssens, Dominique M. 
245 1 0 |a Market response models:   |b econometric and time series analysis/  |c Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz 
260 |a Boston:  |b Kluwer Academic Publishers,  |c c1990 
300 |a xii, 388 p. :  |b ill. ;  |c 24 cm. 
490 0 |a International series in quantitative marketing 
500 |a Includes indexes. 
500 |a Bibliography: p. 339-380. 
650 0 |a Market surveys  |x Econometric models 
650 0 |a Sales forecasting  |x Econometric models 
700 1 |a Parsons, Leonard J. 
700 1 |a Schultz, Randall L. 
952 |a CY-NiOUC  |b 5a04372f6c5ad14ac1e975a1  |c 998a  |d 945l  |e HF5415.3.H36 1990  |t 1  |x m  |z Books