Market response models: econometric and time series analysis/

Main Author: Hanssens, Dominique M.
Other Authors: Parsons, Leonard J., Schultz, Randall L.
Format: Book
Language:English
Published: Boston: Kluwer Academic Publishers, c1990
Series:International series in quantitative marketing
Subjects:
Item Description:Includes indexes.
Bibliography: p. 339-380.
Physical Description:xii, 388 p. : ill. ; 24 cm.
ISBN:079239013X