Making niche marketing work: how to grow bigger by acting smaller/

Main Author: Linneman, Robert E., 1928-
Other Authors: Stanton, John L.
Format: Book
Language:English
Published: New York: McGraw-Hill, c1991
Subjects:
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040 |a CY  |b University of Cyprus  |e AACR-2 
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100 1 |a Linneman, Robert E.,  |d 1928- 
245 1 0 |a Making niche marketing work:   |b how to grow bigger by acting smaller/  |c Robert E. Linneman, John L. Stanton, Jr 
260 |a New York:  |b McGraw-Hill,  |c c1991 
300 |a xii, 260 p. :  |b ill. ;  |c 24 cm. 
500 |a Includes bibliographical references (p. 249-255) and index. 
650 0 |a Market segmentation 
700 1 |a Stanton, John L. 
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